Question 01
What happens if I pause the ads?
For most D2C brands, revenue drops sharply. A stronger organic base — search, content, repeat purchase — reduces that dependence.
Services
One team for search, content, website and ads.
Most brands split growth across an SEO agency, a web developer, a content writer and a media buyer. Handovers slow everything down, and nobody owns the final number. Flywheel runs all of it as one team, with one weekly report.
The problem with most setups
Three growth questions for $1M+ brands.
Question 02
Why isn't my traffic converting?
Slow pages, unclear product information and checkout friction waste a meaningful share of ad spend.
Question 03
Does AI recommend my brand?
Shoppers ask ChatGPT and Google AI for recommendations. Checking and improving what those answers say about a brand is now part of the job.
Your growth team
What we run.
Eight services, one team responsible for the results. Start with the ones you need; each helps the others work better.
SEO
Rank on Google for the searches your buyers make, and grow traffic that doesn't need an ad budget.
Technical · On-page · Authority
AEO / AI search
Get your brand named when shoppers ask AI what to buy.
ChatGPT · Google AI · Perplexity
Content
Buying guides and comparison pages that rank on Google and help people choose you.
Editorial · Product · Landing copy
Website development
Fast, clean pages built to be found — and built to sell.
Shopify · Landing pages · Speed
CRO
Find where visitors drop off and fix it, so more of them buy.
A/B testing · UX · Checkout
Paid media
Meta and Google campaigns managed to revenue and cost targets, reported weekly.
Meta · Google · TikTok · YouTube
Email & CRM
Automatic emails that turn one-time buyers into repeat customers.
Klaviyo · Flows · Campaigns
Reporting
One weekly report: what worked, what didn't, what we do next.
Dashboards · Experiment log
Starter engagement
90-Day Growth Sprint.
Find the leaks and fix the most urgent problems. Grow what works before you add more budget.
What we audit
- Search visibility — where you and competitors rank, and what AI tells shoppers about your category.
- Website health — speed, mobile experience, and issues that stop search engines finding and ranking your pages.
- Content — what you have, what's missing from buyers' searches, and what needs updating.
- Landing pages, product pages and checkout — where shoppers drop off.
- Ad accounts — how campaigns are organised, where the money goes, and what the results show.
- Tracking and reporting — whether events and revenue are recorded accurately.
What you get
- A list of problems across traffic, site, offer and repeat sales, ranked by importance.
- A test plan — quick fixes first, bigger improvements next.
- The most urgent fixes put into practice.
- Weekly actions with a person responsible for each, and clear rules for when to stop a test.
- A 60-day plan so you know exactly what happens next.
Best for brands whose growth depends on ads
…and who want Google and AI visibility, a faster site, and pages that turn visits into sales.
The roadmap
Ninety days, clear priorities.
Intake
Access & context
Your goals, marketing, reports and website. We understand the business before we touch the budget.
Days 1–15
Growth diagnosis
Map what's working, what's leaking, and where the fastest gains sit. Ranked by impact and speed.
Days 16–30
Test & learn
Fix the biggest problems and test improvements from first visit to purchase. Set clear rules for success and stopping.
Days 31–90
Scale review
Do more of what works, and hand over a plan for the next 60 days.
The difference
Why brands pick Flywheel.
Connected services
One team runs search, content, your site and ads. What we learn in one area improves the others.
Weekly actions and reporting
Every week, you know what happens next, who handles it and which tests to stop.
Ongoing returns from organic work
Rankings, content and a faster site keep bringing customers after the work is done. Ad spend has to continue to keep delivering.
Start here
Start with a growth audit.
Share your website and current numbers. We'll send back a first read on search visibility, content, site speed and ad efficiency — free, and in writing.
Book a growth audit →