Leak 01
A paid-heavy traffic mix.
Meta and Google ad costs in India rise every year. Brands that depend on ads alone watch acquisition costs climb while organic stays flat.
Growth agency for Indian D2C & ecommerce brands
One system for search, content, website and ads.
Flywheel is a Bangalore-based growth agency for consumer brands. We run SEO, AI-search visibility, content, website development, conversion and paid ads as one connected system — across D2C, marketplaces and quick commerce.
Clients
Brands this growth engine has supported.
Across wellness, nutrition, food, jewellery, fitness and lifestyle commerce.
Why brands get stuck
Three patterns we see across Indian D2C.
After working with 40+ consumer brands, the same three growth gaps show up again and again.
Leak 02
Traffic reaching weak pages.
Ad clicks land on slow pages and long checkouts. Small conversion losses add up to lakhs in wasted spend every month.
Leak 03
Low visibility in AI search.
Shoppers increasingly ask ChatGPT and Google AI what to buy. Most Indian D2C brands don't yet appear in those answers.
Selected results
Results across four consumer categories.
Results from live engagements. Brands are unnamed here to respect client confidentiality — full context is available on a call.
Functional health food · D2C + quick commerce
Protein-led food brand
A high-protein staple shoppers needed to understand before buying. Rebuilt the ad account around how ready shoppers were to buy. Put the product benefit in the first three seconds of every ad.
3×
ROAS
−60%
CAC
100K+
Units sold
Wellness · Practitioner-led D2C
Nutrition & coaching brand
A brand selling through consultations, where finding the right leads mattered more than getting more leads. Reworked the offer, landing pages and lead screening together.
+340%
Leads
23%
Conversion rate
−58%
Cost per lead
Sleep · Considered purchase
Mattress & sleep brand
High order values, slow buying decisions and strong competition for search ads. Planned ads and search content together. Stopped paying for brand searches that content could bring in for free.
2.9×
ROAS
+74%
Organic traffic
Brand
Category growth
Fine jewellery · High order values
Fine jewellery brand
A category sold on desire and trust, not discounts. Built social content around craft and detail, then turned the best-performing posts into ads.
3.9M
Views
36K+
Saves
+120%
Site traffic
The Flywheel loop
How we build your growth.
We follow four steps, learning and improving each time.
01
Diagnose
Find where ads, content, your site and repeat sales fall short. Start with the evidence.
02
Prioritise
Rank every fix by impact and effort, so the fastest gains get built first.
03
Test & learn
Test ads, pages and emails. Set clear rules for what to keep and what to stop.
04
Scale
Do more of what works, then test and improve again.
What we run
One connected growth system.
Eight services, one team, one weekly report. What we learn in one area helps improve the others.
SEO
Rank on Google for the searches your buyers make, and grow traffic that doesn't need an ad budget.
Technical · On-page · Authority
AEO / AI search
Get your brand named when shoppers ask AI what to buy.
ChatGPT · Google AI · Perplexity
Content
Buying guides and comparison pages that rank on Google and help people choose you.
Editorial · Product · Landing copy
Website development
Fast, clean pages built to be found — and built to sell.
Shopify · Landing pages · Speed
CRO
Find where visitors drop off and fix it, so more of them buy.
A/B testing · UX · Checkout
Paid media
Meta and Google campaigns managed to revenue and cost targets, reported weekly.
Meta · Google · TikTok · YouTube
Email & CRM
Automatic emails that turn one-time buyers into repeat customers.
Klaviyo · Flows · Campaigns
Reporting
One weekly report: what worked, what didn't, what we do next.
Dashboards · Experiment log
Start here
Start with a growth audit.
Share your website and current numbers. We'll send back a first read on search visibility, content, site speed and ad efficiency — free, and in writing.
Book a growth audit →